The success of video marketing, like all marketing, hinges on great content. Marketers have to tell stories that are of service to their target audiences, inspire further investigation on the part of the viewer, and also demonstrate how the product or service offered solves a very real need. This week, the top content marketers are gathering at Content Marketing World to discuss storytelling and other marketing opportunities.
Last year’s keynote speaker, Andrew Davis, author of Brandscaping, talked with us briefly about the importance of storytelling at Content Marketing World 2014.
Brightcove is proud to once again be an event sponsor, powering video marketing at the Content Marketing World 2015. This week, we’ll be helping content marketers understand how to use video to tell stories and market effectively; not just for demand and lead generation, but throughout the customer journey. In addition to having a booth, we are the Executive Producer of the CMI Documentary that explores the rise of content marketing, and our VP of Marketing, Linda Crowe, will be presenting “Supercharge Your Content Strategy With Video”. Linda’s speech will illuminate easy-to-implement tips and tricks to help content marketers move smoothly and confidently into the realm of video marketers.
We are looking forward to talking with inspired attendees about how to implement and measure their own video marketing strategies!
How to find us:
- Brightcove will be at Booth #83
- On the Orange Carpet at the premiere of the CMI Documentary, Tuesday September 8
- Linda Crowe, VP of Marketing, Digital Marketing Solutions, will present “Supercharge Your Content Strategy With Video” Wednesday, September 9th, 12:30-1:30P in Ballroom A
Register for our next Video Experience webinar