Brightcove Insights For

Digital Marketers

How To: Chapterize Your Videos Using WebVTT Files

How To: Chapterize Your Videos Using WebVTT Files

Adding chapters to videos, especially long form videos, can have a dramatic effect on the stickiness of your video. This works well in many use cases, such as training or annual report videos, allowing a viewer to quickly jump to a specific area of interest.

Why Interaction and Exploration Are the Keys to Learning

Why Interaction and Exploration Are the Keys to Learning

This month, Demand Metric released a Brightcove-sponsored report on interactive video, with participation from our interactive video partners and customers. This report offers a high-level overview of the current definitions, adoption, applications, and effectiveness of interactive video.

Interactive Video: Calculating ROI

Interactive Video: Calculating ROI

This week, Brightcove and Demand Metric released a first-of-its kind Interactive Video Benchmarking Study which is filled with helpful, actionable research about the value of interactive video for marketers.