Brightcove Insights For

Digital Marketers

How To: Making Live Streaming Easy and Repeatable

How To: Making Live Streaming Easy and Repeatable

Live streaming can be challenging with so many moving parts and, well, the fact that it’s live! That’s why we are always looking for anything that allows us to simplify the process and eliminate chances for errors.  Brightcove Live module allows you to reuse existing settings across all broadcasts within a single event.

How To Segment Leads Using Video

How To Segment Leads Using Video

Marketers know that contact segmentation is an essential component of successful, targeted campaigns. Segmentation enables marketers to deliver more relevant and timely communications to prospects.