Digital Marketers

Content creators love WordPress. And it’s easy to see why: a user-friendly interface, a robust publishing process, and an active ecosystem of valuable plugins.

If you’re not familiar with Brightcove Audience or how to integrate video analytics with marketing automation, then you are not fully tapping the potential of video in your marketing strategy.  When we launched Audience, we opened up the the ability to incorporate video viewing data into marketing automation platforms.

Online video is one of the best ways to keep an audience engaged: a study by Celtra found 47% of viewers watch a video all the way through.

Whether your video marketing is nascent or more advanced, there are four practices that will transform your video from just another piece of content to an effective marketing tool.

The annual eTail Asia 2016 conference saw 350 attendees gather in Singapore for three jam-packed days of industry discussions around the future of online and omni-channel retail. We took part in a panel, “Creating Compelling Customer Experiences,” exploring the rising trends and strategies in online retail.

Thumbnail images are an important visual draw for people to watch your video content, and thus, the image choice can have a huge impact on the success of your videos. Have you ever uploaded a video and the default still image was...well...less than desirable?

Sitemaps, URLS and Schema…”Oh My” Most marketers understand the general concept of search engine optimization (SEO) - selecting and defining keywords and metatags that allow our content to show up ahead of someone else’s in search results.