Digital Marketers

Video has started taking center stage in content marketing campaigns for an ever-increasing number of brands in Asia. At the recent Content360 event in Singapore, brands and agencies shared campaign success stories about harnessing the power of video to engage with their customers and build brand equity.

When Drupal 8 was released at the end of 2015, after five years of development, it was an important event for many media companies and enterprise publishers. Six months after the longest ever development cycle, the announcement of Drupal 8.1 marks the start of a much-needed acceleration in the release schedule for Drupal core.

Modern marketers are creating dynamic video experiences. Content strategy is evolving to use data to drive business decisions, and video is no exception. Yet, as digital marketing evolves, marketers are looking for solutions that grow their audiences while serving up personalized content.

I love the show MythBusters. If you’ve never seen it, the basic idea is to take on popularly accepted beliefs or urban legends, then attempt to “Bust the Myth” through any means necessary.

In my last post, I cited a recent study by Cisco, in which they predict that 80% of the world's internet traffic will be video by 2019, but that a predominant part of this traffic may also consist of online noise (think cat videos).

Communication habits are changing. (As most recently demonstrated by your niece’s penchant for “Snaps” or SnapChat videos over texts.) We want bite-sized, to-the-point content, preferably on-demand.

World-class intranets are built on SharePoint. In fact, according to the 2016 Nielsen Norman Group’s Intranet Design Annual, nine of the ten best corporate intranet sites were built on SharePoint.