Lena Prickett's Posts

I love the show MythBusters. If you’ve never seen it, the basic idea is to take on popularly accepted beliefs or urban legends, then attempt to “Bust the Myth” through any means necessary.

Online video is one of the best ways to keep an audience engaged: a study by Celtra found 47% of viewers watch a video all the way through.

This month, Demand Metric released a Brightcove-sponsored report on interactive video, with participation from our interactive video partners and customers. This report offers a high-level overview of the current definitions, adoption, applications, and effectiveness of interactive video.