Publishers & Broadcasters

We’re back from another great NAB and ready to share the latest updates from our product team!

The path of a video ad from the advertiser to a viewer is long and winding. There are many parties in the supply chain, and each plays a role in ensuring that the right ad is delivered to a certain viewer at a certain time on his/her particular device -- and quickly, since s/he is eager to get (or return) to the content.

Remember that one Christmas morning, years ago as a child? There you sat in front of the tree, presents open, wrapping and ribbon scattered everywhere. You were more than happy with the gifts you received, delighted with all these wonderful gizmos, gadgets - even the sweater Mom gave you. But there was something missing.

For decades, Seven West Media (SWM) has been shaping the way millions of Australians view and consume media.

Welcome to our fourth post of the #PLAY2018 speaker blog series. Here, we’ll introduce some of our guest speakers and scheduled sessions for this year’s event. If you’ve already registered to attend, this series will give you a better understanding of what’s in store.

Low video ad fill rate is an issue that continues to challenge publishers’ efforts to maximize revenue for their video content.

Google is planning an update to Chrome, approximately in mid-April, that will restrict autoplay. This post addresses what this change means for the Brightcove Player and our IMA plugin and what we’re hearing from customers about the approaches they plan to take when the update comes.