Meredith Kivett's Posts

The path of a video ad from the advertiser to a viewer is long and winding. There are many parties in the supply chain, and each plays a role in ensuring that the right ad is delivered to a certain viewer at a certain time on his/her particular device -- and quickly, since s/he is eager to get (or return) to the content.

Last fall, Brightcove had exciting news to share about our partnership with Roku. We announced support for the newly launched Direct Publisher, Roku’s web application that empowers content owners to launch channels without any development.

If you’re a Video Cloud customer that uses DFP Premium as your primary ad server, we have good news.   As most of you know, Google offers an integration with Video Cloud that enables DFP to access metadata about videos that are managed in Video Cloud.

The end of 2016 is approaching, which means that soon all popular web browsers will no longer support Flash by default. How will the ecosystem react to what becomes a ubiquitous disruptive online experience? Will users abandon sites when they see broken puzzle pieces and annoying plugin prompts?

For several years now, Brightcove has been helping media companies “go OTT” in order to reach their audiences, scattered as they are across platforms and devices, while acquiring new viewers and increasing revenues. Last year, we partnered with Amazon to launch a web app starter kit for Video Cloud customers interested in easily deploy...

For premium video publishers and broadcasters who depend on video advertising, Brightcove’s partnerships with leading independent third-party measurement providers, like Nielsen and comScore, are critical.