Brightcove Insights For

Publishers & Broadcasters

OTT Marketing Essentials: Content and Social Media

OTT Marketing Essentials: Content and Social Media

Getting your OTT service discovered by the right audience, at the right time, with the right content is critical to your success. In the last installment of our OTT Marketing Essentials blog series, we provided recommendations to help ensure your service is visible within the major search engines, and we covered tips for getting started with paid...

PLAY 2018 Speaker Series - Ilya Degtev

PLAY 2018 Speaker Series - Ilya Degtev

Welcome to our second post of the #PLAY2018 speaker blog series! Here, we’ll introduce you to some of our guest speakers and the sessions scheduled for this year’s event. If you’ve already registered to attend, this series will give you a better understanding of what’s in store.

OTT Marketing Essentials: Search Marketing

OTT Marketing Essentials: Search Marketing

In 2017, we saw households embracing OTT services more than ever, with 69 percent of U.S. broadband households subscribed to at least one OTT video service. More than 50 percent of those that use OTT services subscribe to multiple services, compared to 20 percent in 2014.

The Game Was All You Expected It to Be. Until It Wasn’t.

The Game Was All You Expected It to Be. Until It Wasn’t.

Wow. What a game. What an experience. What in the world happened?   As my Boston Brightcove colleagues will attest, Super Bowl LII was a shocker and - for them - terrible, as it crushed their hopes of yet another Lombardi Trophy and stole from their fuel as contenders every year for another ring, another trophy.