The on-going COVID-19 pandemic has undoubtedly impacted the digital advertising industry and has left Brands faced with uncertainty on how to address their ad spending. Here’s a few strategies publishers and media businesses alike can use to mitigate the
The Media Ratings Council (MRC) recently released their updated guidelines on what they consider to be a “viewable ad impression.” Here’s everything you need to know about the potential impact—and how to meet this challenge.
The video advertising industry is growing rapidly. Here are some tips and tricks for publishers to keep in mind as they stake a claim in this space.
Ready to make money on your video content? Here are the basics.
As video advertising spend continues to grow (predicted to grow by 22% in 2018), more and more publishers have been pivoting to video content in order to delight their audience as well as drive new revenue streams. However, the world of video advertising is not always an easy one to navigate.
One of the most common concerns I hear from publishers is about the mysterious ad error codes that they sometimes receive when trying to serve a video ad.
Low video ad fill rate is an issue that continues to challenge publishers’ efforts to maximize revenue for their video content.