Building out an experience to show off your branded video content can be time-consuming, confusing, and costly. Working with a developer, building out the look and feel of your site, pulling in a video library-- testing, previewing, launching-- whew, it’s a lot!
Pipeline. Growing sales opportunities is part of a marketer’s job. So much so that often one of your biggest sources of revenue goes ignored - your customers. Many organizations have no marketing team member dedicated to their customer’s interests.
Video has a cool factor that sales and marketing teams crave. It’s a malleable medium and makes our brands look great. Yet, both sides stare at a thinning pipeline wondering how to convert more leads.
What is engagement? This intangible has been the scorn of digital marketers going on a decade. It’s what we promise our clients, our bosses, and ourselves.Yet for all those promises, it’s almost become a running joke, a punchline among marketers-- that is, until we see someone do it really really well. Admit it.
It was a packed room last week at the Digital Travel and Tourism Masterclass in Singapore, as marketers gathered to hear from IBM Marketing Cloud, Outbrain, Sojern, Andara and Brightcove on the latest marketing trends taking flight in the travel industry.
How does a marketer for a brand that is neither a big company nor in a tech-related field increase accessibility/awareness, engagement, and conversion in an increasingly digital marketplace? What types of programs and campaigns can a marketer institute to increase revenue flow for a company recovering from a financial downturn?
Marketing automation is being talked about a lot these days. Amazingly powerful, it is one of the key components to creating a cadence for digital 1:1 conversation with our customers. Video adds a level of detail to marketing automation data that personalizes messages and supercharges results.