Video is enormously effective for internal company communications — an ideal way to distribute timely messages throughout an organization in seconds Above all, as an internal communications tool, video has proven critical for improving employee engagement. In fact, 54 percent of communications professionals in human resources have said t...
Did you know new employees are 69% more likely to remain with the company for up to three years when they are onboarded effectively? Onboarding new employees and integrating them into the company culture and workflow is a shared challenge of HR personnel and managers. Beyond, retention, companies want employees to perform better and faster.
As our Video Across the Customer Journey series concludes, our Video Marketing Mentors series returns! We’ve culled advice from some of the top video professionals in the industry about how they use video. Not surprising, following the customer journey is central to this process.
It’s an inevitable question for digital marketers: Should I build on an existing, proven social video site like YouTube, or create my own branded, owned content hub?
Customer loyalty means that customers want and chose to do business with you! Score. But the most engaged of customers are advocates who elect to stay with a business’ offering even when being courted by the competition.
As global organizations, our success depends on our ability to unite geographically distributed constituents. As marketers, we’re tasked with building global brands by delivering consistent messages that resonate with a diversity of constituents within the context of their culture and worldview.
In my previous post, Video Stories + Integrated Marketing Campaigns: Leading and Supporting Roles, I discussed how video can play both a lead and supporting role in marketing campaigns. This post dives deeper into how my team here at Brightcove uses video for customer marketing initiatives with great results.