Viewers and publishers alike have many reasons to love live video events. For audiences, they offer the immediacy of watching live events as they happen and the convenience of viewing high-quality content anywhere and on any device.
Excitement was abound across the Brightcove offices last week for the release of Instagram’s new app, Hyperlapse.
The first step in developing a robust video marketing strategy is getting video content up and accessible to potential viewers. Many companies turn to free platforms, such as YouTube.
![[VIDEO] ExactTarget Doubles Time on Site with the Help of Brightcove](/images/d22da7fe-6467-40da-9dc1-1057f70ddda9?presets=post-thumbnail&dpr=1 "[VIDEO] ExactTarget Doubles Time on Site with the Help of Brightcove")
By the close of 2014, 194.5 million people in the U.S. will have watched digital video at least monthly -- that's nearly half of the overall U.S. population.
More and more content is being published and viewed online. This is leading to some pretty substantial changes to digital content and the various platforms it is viewed on. In their 2014 Video Content Report, eMarketer estimated that 194.5 million people in the U.S.
Engaging your users and fans is more important than ever. From live feeds to user-generated news, growing communities around your brand and products is increasing in popularity. As social media and technology have evolved, user-generated content has become some of the most effective and successful shared content.
The value of adding video to your marketing and content mix is clear - landing pages that contain video experience an 80% increase in conversion rates when compared to pages that include just text and images (Aberdeen Research Report, 2013).