The first step in developing a robust video marketing strategy is getting video content up and accessible to potential viewers. Many companies turn to free platforms, such as YouTube. However, there are huge opportunities missed when this is the only platform you utilize; there is actually a high cost to free.
Although YouTube may seem like the easiest approach, it is wiser to develop a strategy that keeps visitors on your page and allows you to more effectively take advantage of your video content. VP of Strategy and Business Development at CNBC Africa, Sid Wahi, experienced this firsthand. In the video below he further explains CNBC’s experience and how utilizing a video distribution strategy allowed them to successfully monetize their video content.