The value of adding video to your marketing and content mix is clear - landing pages that contain video experience an 80% increase in conversion rates when compared to pages that include just text and images (Aberdeen Research Report, 2013). While most best-in-class marketers are utilizing video as a content marketing tactic, leveraging that video to reach an international audience with varying native languages can be a bump in the road for some.
We caught up with David Orban, CEO of Dotsub, who shared his thoughts on the matter and how subtitles can be a smart solution. With global business becoming more and more commonplace and video being the best method in driving conversion and engagement, utilizing technology from a company like Dotsub can be a cost-effective way of leveraging a single video across multiple markets to maximize engagement and conversion.