Lauren McHugh's Posts

Go Live with Confidence—How to Plan and Execute a Live Stream

Go Live with Confidence—How to Plan and Execute a Live Stream

A lot has changed since the first days of live streaming—but has it become easier or more complex to “go live?” We’ve worked out a practical, step-by-step timeline for planning and executing live events—from establishing a strategy and promoting a live stream, to creating VOD assets after the stream ends.

A Sneak Peek of the New Brightcove Live Streaming Platform

A Sneak Peek of the New Brightcove Live Streaming Platform

We just launched the new Brightcove Live streaming solution and couldn’t be more excited to share the details. We caught up with Ryan Struhl, Senior Software Engineer, to give you a behind-the-scenes look at how Brightcove Live can help you build engaging live event experiences for internal or external audiences. Q.

Three Must-Do Customizations For Your Social Video Posts

Three Must-Do Customizations For Your Social Video Posts

Marketing today is an entirely different world than it was 10 years ago. What’s driving this massive shift? Consumers expect tailored experiences that are designed to fit their personal needs, and as a result marketers are obligated to create various strategies for distinctly different personas and platforms.