Lauren McHugh's Posts

From technical admin to promotion to follow ups, we put together a step-by-step guide to hosting a successful webinar. Check it out!

Richer live analytics, multi-tier subscriptions, and more are changing the scope of what’s possible with online video

Live streaming on social media is the next frontier for marketers—here are three reasons why you need to start sooner rather than later.

Interactivity gives viewers the ultimate control over the content they’re watching. Here’s an overview of this technology and some best practices for incorporating it into your video strategy.

2018 was a great year here at Brightcove, in part due to the vast number of products we shipped to the market. Here’s a quick recap of some of our favorite launches and product updates from the last 12 months.

Thanksgiving is just around the corner, which means it’s time to ensure you have the right holiday content strategy in place.

Interactivity is no longer an afterthought—in fact, many enterprises are leveraging it to take live corporate video engagement to the next level. By determining your goals ahead of time and taking into account your distribution channel and audience, you can use interactivity to maximize the value and impact of your next live event.