Brightcove Insights For

Publishers & Broadcasters

The More Things Change, The More They Continue to Change

The More Things Change, The More They Continue to Change

With apologies to the old adage “the more things change, the more they stay the same,” it seems that every time we overcome one challenge in the streaming space, we are faced with another.  Welcome to ‘Whac-A-Mole’,  streaming style.  And I, for one, wouldn’t have it any other way.

NFL TV Viewership Down, But No One Seems To Know Why

NFL TV Viewership Down, But No One Seems To Know Why

It is the most popular sport in the US.  Its popularity extends beyond the borders of the US and counts millions of fans worldwide. It generates billions of dollars in revenue and has traditionally driven the strongest broadcast television ratings without exception. But the NFL has a problem.

Announcing Support for “Roku Direct Publisher”

Announcing Support for “Roku Direct Publisher”

For several years now, Brightcove has been helping media companies “go OTT” in order to reach their audiences, scattered as they are across platforms and devices, while acquiring new viewers and increasing revenues. Last year, we partnered with Amazon to launch a web app starter kit for Video Cloud customers interested in easily deploy...