Publishers & Broadcasters

In order to thrive in the increasingly crowded OTT marketplace, you need to produce immersive digital experiences at scale. Here are some OTT best practices to keep in mind as you stake your claim in this space.

OTT has permeated the entertainment, sports, fitness, and news industries—it could even be the future of global media. Find out what it is and how it works.

Our very own Lexie Pike spoke at the Streaming Media West conference earlier this week. Here’s an overview of the themes discussed during her SSAI panel.

Streaming Media West is just around the corner—and I’m nearly ready to head out the door. I don’t know about you, but I like to be prepared for any topic that might come up.

Throughout the years, premium sports coverage has remained a hugely valuable content vertical. In fact, according to analysis conducted by Nielsen and MoffettNathanson, 85 of the top 100 most-watched telecasts in the United States last year were sporting events — up from 48 in 2011.

Traditional publishers who embark on an online video strategy tend to quickly realise that they are wading into unfamiliar territory. Operating from a traditional print standpoint is an entirely different ball game than running an online digital business.

Ad blockers are the bane of the publishing world—and Italy’s leading media publisher was no exception. Until recently, Conde Nast Italia was losing up to 50 percent of its annual advertising revenue to ad blockers.