Customers don't want to waste time with trial-and-error troubleshooting or waiting for attention from a customer service rep. Find out why your customer service content strategy needs video in this blog.
YouTube may seem like an easy solution for publishers who want to monetise their video inventory, but it’s risky. Check out this blog post for a more publisher-friendly solution.
Traditional publishers who embark on an online video strategy tend to quickly realise that they are wading into unfamiliar territory. Operating from a traditional print standpoint is an entirely different ball game than running an online digital business.
The OTT entertainment revolution continues with the adoption of Netflix, Amazon, and Hulu collectively topping 245 million subscribers worldwide in 2017. But for Asian content publishers seeking to venture into the OTT market, there is still more land to grab - by targeting the sizeable diaspora of Asians dispersed across the world.
At the CASBAA Convention in Macau, China earlier this month, OTT was a central theme in nearly every presentation. It is clear that OTT is now well established as a must have for content owners and PayTV operators in Asia.