Sara Watson's Posts

As we dive headlong into the new year, a lot of you out there are busy laying plans to set your organizations up for success for the rest of 2011.

Today Brightcove and TubeMogul released the Online Video & the Media Industry Quarterly Research Report for the third quarter of 2010.

Brightcove was recently featured in a book published by the Cooper-Hewitt National Design Museum's Bill Moggridge. Bill is credited with designing the first laptop computer and was co-founder of IDEO design and innovation consultancy. Released just this fall, Designing Media examines the connections between old and new media.

AdweekMedia has a great feature covering how technologies are changing communication and advertising practices. The article features insights from Madison Avenue's thought leaders who describe how "technologists are infiltrating all departments" in agencies as they integrate their once silted digital arms.

For the first time, Americans are now spending as much time on the Internet as they do watching television, according to Forrester Research. Forrester notes that this is also the first year that people in older demographics are spending more time on the internet as well; adults over 66 years old spend around 8 hours a week online.

Yesterday at 1PM ET and again today at 9 AM ET, Brightcove hosted our quarterly webinar with CEO Jeremy Allaire and President and COO David Mendels for all Brightcove customers. We brought everyone up to speed on a number of big announcements from the over the last quarter and answered a number of customer questions.

A few weeks ago, Google released an online guidebook to help answer some of the most basic (and therefore most important!) questions about the nature of the web today.