Sara Watson's Posts

Think online video only appeals to Gen Y and younger?

ComScore's Dan Piech presented the State of Online Video in 2010 at the OMMA Video conference, and draws from industry insights to provide a picture of today's online video consumer.  Dan's takes a comparative approach to advertising and monetization of online video in 2006 compared to today to make some interesting points.

We kicked off our webinar series last Thursday, and we're so excited by the turn out so far! Lots of you have already signed up to attend this special series of free webinars covering everything from mobile video, HTML5, video for marketing, and traffic-building strategies. All the slides will be available on our slideshare.

The Consumer Electronics Show (CES) is over and done with for this year, but in case you couldn't be there yourself, we've pulled together a few links to some of the most interesting coverage of the event related to online video. Connected TV A TV-Internet Marriage Awaits Blessings of All Parties (New York Times) Related Video: CES 2011: Merging...

As part of our special webinar series, we're asking our follower what their big plans are for online video in 2011. Participate in the conversation by using the hashtag #videojumpstart2011 on Twitter. The webinar series starts this Thursday with Get Inspired: 20 amazing ways marketers are winning with Online Video.

Sometimes we're reminded that even the simplest tools can be put to impressive use in capable hands.

This isn't brand new, but I continue to be inspired by this gem of a TED Talk given by Chris Anderson that explores how online video has introduced a new platform for niche innovation to spread ideas around the world. His premise is this: now that video is accessible nearly everywhere, it is cheap to produce, and can serve any niche subject, no...