Marketing automation is being talked about a lot these days. Amazingly powerful, it is one of the key components to creating a cadence for digital 1:1 conversation with our customers. Video adds a level of detail to marketing automation data that personalizes messages and supercharges results.
Today, Marketing and Sales departments need to be more integrated than ever. A seamless, high-quality customer experience means that all marketing information must be available to your sales team quickly. Lead response times matter.
If you’re not familiar with Brightcove Audience or how to integrate video analytics with marketing automation, then you are not fully tapping the potential of video in your marketing strategy. When we launched Audience, we opened up the the ability to incorporate video viewing data into marketing automation platforms.
Thumbnail images are an important visual draw for people to watch your video content, and thus, the image choice can have a huge impact on the success of your videos. Have you ever uploaded a video and the default still image was...well...less than desirable?
Sitemaps, URLS and Schema…”Oh My” Most marketers understand the general concept of search engine optimization (SEO) - selecting and defining keywords and metatags that allow our content to show up ahead of someone else’s in search results.
Live streaming can be challenging with so many moving parts and, well, the fact that it’s live! That’s why we are always looking for anything that allows us to simplify the process and eliminate chances for errors. Brightcove Live module allows you to reuse existing settings across all broadcasts within a single event.
Social media - and effective use of video in social media channels - is an opportunity that no marketer should miss to grow reach and brand awareness, and it is an important component of a well-considered video marketing strategy.