“Hey Sally, how are our videos doing?” asked Sally’s supervisor as if such an ominous question could be answered while passing by. “Great,” said Sally. “Lots of people watched them, we got 382 views.” Yet they both wondered, “Is that good? Is that below average?
Getting our prospects to notice, open and read our emails is an art form. It’s something we spend countless hours studying and optimizing. Needless to say, when we discover something that significantly boosts our email performance we pay attention. Video has done exactly this.
Have you ever wanted to know the names of the individuals watching your videos? Then be able to follow up with them knowing what and how much they watched so you can send them additional info they actually want? How about knowing which employees watched 50% vs 95% of your internal “town hall” or training videos?
Marketing automation has been around for some time now, but marketing automation with the addition of video data? Well, that’s a game changer for marketers everywhere.
With video traffic projected to be 82% of consumer internet traffic by 2020, smart marketers know that they need to prioritize video marketing and analytics now more than ever.
Video is often touted as the most powerful marketing tool out there. We agree. There’s no other medium that lets you communicate as quickly, efficiently and personally.
"The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw As businesses grow, so does the headcount. With it, communications become more challenging.