Joanne Aliber's Posts

How AO Transcends the In-Store Experience with Video

How AO Transcends the In-Store Experience with Video

AO.com aims to become the best electrical retailer in Europe without any brick and mortar stores. While we may think of online shopping as a list of pages with text blocks, pictures, and prices, AO uses video to transcend the in-store experience. ​ How does video help AO do that?