SAS uses video pervasively to help prospects and clients develop an emotional attachment to its software and brand, to close large distances by bringing its CEO into key sales encounters, and to elevate marketing campaigns.
Brightcove Integrates Video Analytics with Marketing and Sales Automation As the leading provider of cloud services for video, Brightcove knows how powerful video can be for engaging prospects and customers.
Recruitment is one of the most important parts of any organization. It can also be a long and difficult process. Looking over printed resumes and handling phone screens can drag on for weeks or months.
Meet Oliver Davies: Head of Digital Products at UKTV and the driver behind digital content for the award-winning UK national broadcaster. UKTV is made up of ten TV channels in total: five available through pay TV, and the other five available free to air.
As global organizations, our success depends on our ability to unite geographically distributed constituents. As marketers, we’re tasked with building global brands by delivering consistent messages that resonate with a diversity of constituents within the context of their culture and worldview.
How does a marketer for a brand that is neither a big company nor in a tech-related field increase accessibility/awareness, engagement, and conversion in an increasingly digital marketplace? What types of programs and campaigns can a marketer institute to increase revenue flow for a company recovering from a financial downturn?
From its humble roots as a local music festival in Austin, Texas, South by Southwest (SXSW) has emerged as one of the biggest festivals in the world for musicians, filmmakers, and digital innovation. Now a 10-day festival, SXSW stages thousands of events.