Year over year we continue to see an increase in video usage within marketing campaigns, in fact according to eMarketer 87% of Marketers worldwide use video as a marketing tool, this is up 6% from 2018. However, most companies are still manually managing their video data, rather than connecting to their marketing automation platforms. ...
In a move toward innovation, the team at Brightcove launches its latest offering, PLAY TV. A unique streaming experience with the most must-watch content in video available on any screen and on any device.
As companies' reliance on video increases, Brightcove is proud to be recognized as the leader in global online video platforms and honored to receive this year’s Global Market Leadership Award from Frost & Sullivan.
Whether you permanently work from home or not, being able to shoot a decent video has become a core skill set required for just about everyone wanting to communicate effectively.
Brands are pulling or pausing their ad spending as the COVID-19 crisis puts a strain on their businesses, but new research shows that consumers may not want them to stop advertising altogether.
The workplace has changed dramatically in the past 8 weeks, with many organizations moving to a remote work environment, and forcing many companies to think about how to handle communications and security in a new way. A mid-March Gartner survey of human resource executives globally found nearly 90% of organizations had encouraged or required empl...
In the last few weeks, we’ve seen an unprecedented amount of organizations forced to close their physical doors and set up operations, meetings, and events in the virtual world. No surprise, video has remained a core tool for enabling these organizations to stay connected with both employees and customers.