Sports are on hold in the US due to the coronavirus pandemic, but digital live sports viewership will still rise more than 14% this year thanks to continued organic growth and accelerated cord-cutting.
Brands are pulling or pausing their ad spending as the COVID-19 crisis puts a strain on their businesses, but new research shows that consumers may not want them to stop advertising altogether.
Target’s increased focus on building its ecommerce business has been paying off. The big-box retailer rose from No. 11 to No. 8 in terms of US ecommerce sales.