TV, Disrupted: A World of Video Choices Opens Up
© 2015 Harvard Business School Association.
What was “next” at this week’s Next TV Summit
Brightcove hit the Next TV Summit in New York City on Wednesday for an invigorating day of content and conversations about the growth of OTT, monetization, pricing models, the power of great content, and the challenges of reaching today’s viewers in an increasingly noisy world.
STV: Delivering on a Digital Video Declaration
Brightcove CTO Albert Lai sat down with Remi Brunier, Product Owner for STV, a few weeks ago at IBC for a fireside chat on “The Changing OTT Landscape.” STV, one of Scotland’s leading broadcasters, currently reaches approximately 3.6M viewers each month.
The New View: Are European Broadcasters Ready for the Digital Audiences of Tomorrow?
The way audiences watch television and consume video content is changing. Brightcove recently commissioned a study by research firm Vanson Bourne to provide a cross-section of what viewing habits look like today.
Mobile Video Roundup: A Complimentary Report from eMarketer
As mobile video viewing continues to experience explosive growth, it can be challenging and time consuming to track down the most up-to-date and relevant data points to help inform decisions and strategy for how to capitalize on this growing audience. Brightcove sponsored eMarketer’s recent “Mobile Video RoundUp” report, which of...
Mobile Monetization: Advice for Content Owners on Decisions and Best Practices
Mobile video viewing is up across the board, but is ad revenue keeping pace? This year eMarketer estimates that the average adult will watch 22 minutes of tablet video per day along with 17 minutes of smartphone video, for a total of 39 minutes of mobile video viewing daily.
Long Form Viewing on Mobile Up, Revenue Gap Persists say IAB and eMarketer
The Interactive Advertising Bureau (IAB) and eMarketer both released new data this week on the continued growth of mobile video viewing while also citing the slower uptick in advertising to capitalize on this shift in consumer viewing behavior. Among the highlights of IAB’s “Mobile Video Usage: A Global Perspective” was that long...