Mobile video viewing is up across the board, but is ad revenue keeping pace?
This year eMarketer estimates that the average adult will watch 22 minutes of tablet video per day along with 17 minutes of smartphone video, for a total of 39 minutes of mobile video viewing daily. While this translates into 51% of their total digital video viewing minutes, mobile currently represents just one-third of total digital advertising dollars (eMarketer, June 2015).
At Brightcove, we are excited about the growth in mobile viewing, but also solving the challenges publishers may experience with mobile video advertising. We are committed to helping companies not only deliver engaging mobile video experiences but also monetize that content.
Learn how to close the mobile video monetization gap with our new whitepaper, “Mobile Video Monetization: Advice for Content Owners on Decisions and Best Practices,” which is now available as a free download. This whitepaper outlines 5 key questions every content provider needs to consider such as how to prioritize which mobile platforms and devices to support and the benefits of different ad lengths and formats. With insights and recommendations from industry leaders, plus compelling new data from market reports, you will get the tools you need to chart a successful mobile monetization strategy.
Download the free whitepaper and close the mobile monetization gap