Kristin Leighton's Posts

Brightcove Customer Kmart Expanding E-commerce Video Initiatives

Brightcove Customer Kmart Expanding E-commerce Video Initiatives

Today, Internet Retailer magazine published a great article as part of its weekly E-commerce Technology Report about Brightcove customer, Kmart, and the organization's innovative use of shoppable video in Facebook. As the article points out, a lot of e-commerce organizations have rolled out shoppable video experiences on their websites, which allo...