Today, Internet Retailer magazine published a great article as part of its weekly E-commerce Technology Report about Brightcove customer, Kmart, and the organization's innovative use of shoppable video in Facebook.
As the article points out, a lot of e-commerce organizations have rolled out shoppable video experiences on their websites, which allows customers to buy products featured in the videos without leaving the video. And many organizations have a Facebook presence but typically use their Facebook page to drive people back to their retail sites. Kmart is now uniquely combining the two experiences to allow its Kmart Design Facebook fans the ability to click on, and ultimately buy, products featured in their Facebook fan page videos.
Using the Brightcove platform and design technology firm, Allurent, Kmart began rolling out high quality video experiences last May on Kmartdesign.com. Since then, the organization has created 50 videos, which have been viewed more than 1.5 million times.
This is truly an exciting development, as more e-commerce organizations are continuing to evolve and generate substantial ROI from their online video initiatives. In addition to Kmart, we work with many major retailers and e-commerce organizations, including Rakuten, Reebok, Thomas Pink, Marks & Spencer and Ticketmaster, that are taking advantage of the Brightcove platform to create high quality, shoppable video experiences that help to increase customer engagement and ultimately drive sales.
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