A lot has changed since the first days of live streaming—but has it become easier or more complex to “go live?” We’ve worked out a practical, step-by-step timeline for planning and executing live events—from establishing a strategy and promoting a live stream, to creating VOD assets after the stream ends.
Content Marketing World was a great time this year as always—and our Brightcove PLAY Studio was full of engaged, passionate video marketers. I'm waving a virtual “hello” to all those wonderful people who attended. Throughout our five-hour workshop, I noticed that some questions popped up again and again.
Putting on an event and then streaming it live is a big investment of time, money and creativity, so you want to ensure you reach as many people as possible.
Without a doubt, the most important part of a live stream happens in the preparation. You’ve heard of Murphy’s law: Anything that can go wrong will go wrong.
Workforces are rapidly decentralizing and getting more global by the minute. This creates even more need to employ new techniques to bring employees together and engage them with better communication tactics. One way to accomplish this feat is with corporate video.
Live streaming an event (or a series of events) can seem daunting. But if you break the process down into steps, live streaming becomes approachable for even small teams.
Who has time to watch a video that’s longer than 2 minutes? According to the majority of marketers, probably no one. Much of the narrative on content strategy is focused on shortening videos in order to captivate audiences whose attention spans are quickly dwindling.