Our team will be helping out and hacking at the first ever XHack, June 8-10 in San Francisco. Come check it out and say hi while you're there. We'll have some free Zencoder swag, and answers to all your web video questions.
Zencoder is honored to be included among Red Herring's Top 100 companies in the Americas. We're not huge into industry awards, but we're honored to be included with other innovative winners in the online video world including Adap.tv, Ooyala and Skyfire. You can read more here.
At Zencoder, we sell to a wide range of customers, from media companies to large enterprises to startups, but we know that marketing to developers is critical when selling cloud infrastructure. This is because cloud computing fundamentally changes the way infrastructure works. Amongst other changes, cloud infrastructure allows technology to scale in both directions. The same API - whether Zencoder, AWS, Twilio, or hundreds of others - can be used by the largest customers in the world, and can be used by startups who are just getting off the ground. This is a big change, and a major driver of innovation and efficiency. If open source software was the major technological revolution of the 2000s, cloud infrastructure is the revolution of this decade. This transformation changes the way software gets sold. No matter the company, when it comes to cloud services, developers are the end user and the gatekeeper. This is obviously true in tech startups and side projects. But developer marketing is a great way to get into the enterprise as well. Large enterprises are full of developers who try APIs in their spare time, or use them on small internal projects. And it turns out that when working with APIs, enterprise customers care about the same things as developers: good performance, competitive pricing, easy integration, and strong support.
On April 30, 2012 new rules went in to effect governing accessibility standards for Internet video. These rules require the use of closed captioning for online distribution of video that was aired on TV (broadcast, cable, or otherwise). 48M people in the US (up to 15% of your site’s visitors) are deaf or have some degree of hearing loss.
Here at Zencoder we are continuously working on improving our service. This sometimes means making changes to our API. In our first 2 years as a public service, we haven’t had to make a backwards-incompatible change to our API, and we’re proud of this.
On 5/10/2012 we're taking part in a web event in conjunction with StreamingMedia.com. The panelists will explore: Benefits of using the cloud for video encoding Understanding the key differences between live and file-based transcoding workflows and requirements Encoding recommendations for multi-device publishing Understanding your tar...
Congratulations to Zencoder co-founder and Video.js creator Steve Heffernan, who was named a 2012 Streaming Media All Star by Streaming Media Magazine. The winners represent an array of technology, services and content providers, all of whom strongly contribute to the rapidly evolving world of online video.