Sara Watson's Posts

Targeting the Internet: smartwater and Viral Campaigns

Targeting the Internet: smartwater and Viral Campaigns

Brands are starting to get on the social media bandwagon, and are tapping into the mores and modes of the Internet in an effort to update the way they reach and connect with consumers.  Take a look at smartwater. Their latest campaign features Jennifer Aniston, along side lip-synching YouTube star Keenan Cahill.

Video on the Rise: comScore's 2010 US Digital Year in Review

Video on the Rise: comScore's 2010 US Digital Year in Review

ComScore's 2010 US Digital Year in Review report contains some interesting insights into the rapid growth in the US online video market. ComScore found that an average of 179 million Americans were watching some form of video online each month, which is roughly 60% of the US population.  Everything is trending upward.

Coming to you Live from Drupalcon Chicago!

Coming to you Live from Drupalcon Chicago!

Brightcove is proud to sponsor Drupalcon, the international conference bringing together people who develop, design, and support the Drupal platform. We are a Drupal shop here at Brightcove: this blog here, and our entire website for that matter are all Drupal!