Sara Watson's Posts

Marketers shouldn't underestimate the power of a customized player experience for delivering video to target audiences.

Consumers are still warming up to the idea of interactive video experiences in their online shopping, and internet merchants have a growing opportunity to introduce rich interactive media that has material impact on customer engagement and conversion.

Here's a roundup of the week's news in online video, with a little perspective on the importance and implications of the for the industry at large. Facebook Tops 500 Million Users As the Facebook active user base reaches scale only surpassed by the world's largest populations (China and India), users continue to share more than 30 billion photogr...

We've talked about using calls to action in videos to encourage conversion on your e-commerce website. H

As marketers think about where to invest their resources and consider the ROI of different media outlets it's important to consider and understand viewership and adoption patterns online.

In a recent report eMarketer explores retailers' adoption and implementations of video for e-commerce drawing from a number of specific use cases as well as statistics drawn from industry research.

We often talk about video's potential for keeping customers engaged on your site for longer amounts of time, but video is also a killer inbound marketing tool to be used as a point of entry to drive customers back to your site. The purpose of inbound marketing is to get found by customers.