Sara Watson's Posts

Who needs video? Everyone! Here's why.

Who needs video? Everyone! Here's why.

This post also appears as a Brightcove Sponsored Post on VidCompare's blog.  In the US over the last year, time spent viewing online video increased a whopping 47 percent, from 9.8 hours/month to 14.4 hours/month according to comScore data.

The Impacts of Social Video

The Impacts of Social Video

Facebook recently became the third largest site for watching video in the United States, according to comScore data. What does that mean to video producers and marketers? Well, without ever setting out to be a destination for video, Facebook has by default become a leading platform for the most unique views of video per month. Why is that? Wel

The State of E-Commerce Video from SundaySky

The State of E-Commerce Video from SundaySky

Brightcove partner SundaySky recently released The State of Video in E-commerce white paper that looks at which top online retailers utilize video, to what extent, and also explores what retailers can do to better capitalize their videos for discovery in SEO. Some findings we wanted to highlight from the report: More than 65% of retail...

This Week In Video: July 30

This Week In Video: July 30

Here's a roundup of the week's news in online video, with a little perspective on the impacts to the industry at large. How 12 CEOs & Founders are Leveraging Web Video On American Express's Open Forum, Mashable walks through some of the best uses of video from CEO's across the web.