4 Takeaways and More Sights & Sounds from NAB
The Brightcove booth at the LVCC was a hive of activity over the last 4 days.
The Brightcove booth at the LVCC was a hive of activity over the last 4 days.
What better way to relay and recap some of the sights and sounds of #NAB2015 than by quickly compiling some the days’ highlights into a Brightcove Gallery? Check out industry analysts, and Brightcove’s partners, customers and CEO weighing in on the action from day 1 in Las Vegas!
NAB is back, and bigger than ever, having surpassed 1 million square feet of exhibit space for the first time in 2015. Brightcove is back too, running NAB’s live streaming, and bigger than ever with Product, Sales, Marketing, BD, Global Services and other teams all representing. Sydney, Tokyo, London, Tempe, SF, Boston...
These are lively times for social distribution of video and Brightcove is excited to be helping its deep base of customers leverage the fresh, new technology being introduced by Facebook at F8 in combination with our platform. Among the major social platforms, publishers have historically used YouTube and Facebook differently.
SPORTEL bills itself as “the most influential business convention for the sports media industry” and largely consists of sports rights holders negotiating content acquisition and distribution deals.
A recent survey conducted by Brightcove and Streaming Media revealed compelling data about the lag in monetizing video: Only 16% of respondents said their companies are monetizing more than 50% of their mobile video Over two-thirds of respondents (68%) said that they are monetizing under 10% of the content that they are delivering to mobile devices
Brightcove’s media business sponsored and participated in the 2nd annual Digital Entertainment World in LA last week, appropriately subtitled “Driving the Future of Connected Entertainment.” The event drew a cross section of big media names (keynotes included execs from the C-suites of Warner and Sony), new media, “born-digital” companies and technology enablers.