Chris Nicholson's Posts

Online Video Gets Conventional

Online Video Gets Conventional

Though it feels like the 2012 election has been in full swing for some time, things really kick into high gear with this week's GOP convention in Tampa, Fla., followed by the Democratic National Convention in Charlotte next week. 2012, in fact, marks the 20th anniversary of the first use of email and websites in political campaigns according to Ca...

Survey Paints Positive Outlook for Connected TV Platforms

Survey Paints Positive Outlook for Connected TV Platforms

The results of a new survey from Brightcove technology partner YuMe in conjunction with Frank N. Magid Associates paints a powerful picture for connected TV platforms. According to the research, nearly 90 percent of connected TV users notice ads on the platform and the majority of users interact with the ads.

Lots to See at IBC

Lots to See at IBC

We can’t wait for IBC! Brightcove will be in Amsterdam September 7-11 in full force with a host of very cool technology demos, all geared toward showing content owners and publishers how to thrive in an ultra-connected multi-screen world. Senior execs and product management experts from across the company - including those from our new Zenc...

Online Video Ads Work for Weekends

Online Video Ads Work for Weekends

There was no such thing as online video advertising (or even “online,” really) back when Loverboy first sang about working for the weekend, but weekends do in fact offer the best bang for the buck if you’re buying online video ads. The U.S.