Cameron Church's Posts

IABUK and Brightcove VAST/VPAID Live Stream

IABUK and Brightcove VAST/VPAID Live Stream

Today we're kicking of our Summer Video event with the IAB UK.   A series of 3 events over the summer months to look at issues that will fundamentally change the way online video advertising will effect your business. Today we're starting with a dissection and dissemination of the VAST/VPAID standards.   At 3pm BST (G...

Enter the age of the Media Network!

Enter the age of the Media Network!

Long time Brightcove customer, The Guardian, re-launched their homepage today - looks pretty slick.   In an interview given to Business Insider, Janine Gibson reasons it's "all about using it as a better window for the vast variety of what we're producing around our network." The key here is the use of the word network - it's...

Mobile Video First

Mobile Video First

Eric Schmidt, Chief Executive of the world's largest, best known, search engine Google, has a new rule: Mobile First.  Borrowing heavily from his position I'm all about extending that to be more accurate: Mobile Video First. Mobile devices are here to stay, video is here to stay, mobile video is here to stay.    For content pro...

Creating Video for eCommerce - Thoughts from the Frontline

Creating Video for eCommerce - Thoughts from the Frontline

Using video in an eCommerce solution can increase your conversion rates by a whopping 40%.   To do this you need to follow some simple guidelines.  Mark Harpur, our Regional Sales Engineering Director, has been on the front lines gathering the following thoughts to help you succeed. Mark writes: As we see more and more retailers u...