Britta Schellenberg's Posts

With Brightcove PLAY 2016 in the rearview mirror, you’re likely back in your daily routine and thinking about how you can leverage video to add to your company’s bottom line.

Next Monday, over 500 Brightcove customers and partners will attend PLAY 2016, the premier online video conference. The event was sold out months ago. Couldn’t snag a ticket? Don’t fret. Join us on Monday, May 16th, at 9 am EST for the Morning Blockbuster featuring our CEO, David Mendels.

Coca Cola is known for its innovative, engaging and fun video ads that often feature well-known actors, performers and musicians. However, what is lesser known is that Coca Cola also has a pioneering strategy on how to engage employees via video.

We have assembled an amazing roster of speakers for this year’s PLAY sessions, and cannot wait to get started on May 16th. You can view the full agenda here.

Since PLAY’s inception in 2010, one session has consistently drawn high attendance rates —“Player Customization.” Todd Yard and David LaPalomento, both members of the technical staff here at Brightcove, are the brains behind this well-loved session.

The ongoing struggle between consumers’ desire to avoid ads at all cost and content producers who must balance their content with ad revenue has reached a tipping point. This topic will be a big focus of discussion at PLAY 2016. This week, in our Meet the Speaker series, I spoke with Will Richmond, editor and publisher of VideoNuze.

Continuing our series of introducing some of our PLAY speakers, we spoke to Jay Smith, Managing Partner at CloudSparks. Find out what he will be talking about at PLAY, and check out his dare to Brightcove’s CEO, David Mendels.  Britta: Jay, you are a Managing Partner at CloudSparks.