2014 World Cup: the Perfect Match of Audience, Content, and Digital
This article originally appeared on June 13, 2014 in Streaming Media. Although Super Bowl XLVIII was essentially decided in the first 30 minutes, it drew 111.5 million television viewers and 2.3 million online viewers, and was attended by more than 82,000 fans. These sound like impressive numbers—until you consider the World Cup.