In today’s highly competitive OTT landscape, Brightcove customer Acorn TV has put itself on the map as one the fastest growing OTT services in the market. This niche SVOD service that provides high quality, curated British mystery and drama content (think Agatha Christie, Poirot, Foyle’s War) recently announced that it had reached over 250,000 paid subscribers, a 400% increase over two years.
Moreover, Acorn TV, one of three niche subscription channels owned by RLJ Entertainment, was among the top-ranked products and services in a recent Consumer Reports study on streaming devices and services, edging out big players like Netflix, iTunes, Vudu and HBO Now.
We sat down with Titus Bicknell, Chief Digital Officer and EVP of Operations for RLJ Entertainment, to uncover the factors behind Acorn TV’s success. In a new case study, learn how the company’s relentless focus on acquiring and distributing content its audience is passionate about combined with a multi-platform device strategy has driven not only an overall growth in subscribers but also extended its reach into younger audience segments. This is valuable reading for all content owners seeking to dispel the myth that you have to be a big broadcaster to successfully distribute and monetize content.
Read the Acorn TV case study