If you want to monetize your mobile videos in an iPhone app, Apple's iAds ad network is the only way to go. We have a new article that describes how to integrate iAds into an iPhone app created using the Brightcove App SDK for iOS. Using iAds is not too complicated: you can add iAd banners to your app the same way you would add a button, label, or any other UI element to your app in the iOS SDK. For details, read Monetizing your iOS app with iAds.