We've got a pretty cool new article in the Brightcove Developer Center that shows how you can use cue points in a video to create calls to action, like "Add to cart" links, based on what's happening in the video. This example, written by Tim Walling from our Professional Services group, takes advantage of the way you can store metadata in a cue point. You can easily add cue points to your videos in the Brightcove Studio Media module. Then, using JavaScript and the Brightcove Player APIs, you can listen for cue points, extract the metadata, then dynamically create a link or some other call to action in your HTML page. Check out the article.
