The Future of Content: HitRECord, Zencoder and Concrete Interactive
With infinite “airtime” and consumer demand going through the roof, a consistent theme in 2011 and now for 2012 is that high quality content is essential for entertaining and engaging viewers. To fill the pipes, big companies are pouring big bucks into producing original content for online distribution. Google is investing $100M in original content for YouTube. We all rejoiced as Netflix resurrected “Arrested Development”, and Yahoo landed a Hollywood whale in Tom Hanks and his animated series.
In recognition of the importance of content in advancing the online video industry, we’re highlighting our partner Concrete Interactive and the amazing product that they’ve built for HitRECord. HitRECord, founded by actor Joseph Gordon-Levitt, not only facilitates the creation of high quality Internet video but is also unique in that it’s democratizing, and bringing real innovation to, the process of content creation.
Founded in 2005, HitRECord has established itself as a unique destination for video artists, filmmakers, writers, animators, musicians, and videographers to collaborate and interact with Gordon-Levitt and others on a wide variety of creative endeavors. HitRECord’s library has grown to over 20,000 complete videos. Almost 1,000 contributors have used HitRECord to create films and video, which are available in the "TheRecord Store". Thousands more have contributed to films shown at HitRECord's live shows. When a production makes money, there’s a 50/50 revenue split between HitRECord and the co-creators.