Behind the scenes with Brightcove: Building culture with video
With our workforce stationed around the globe, video is our most powerful tool for creating and maintaining a strong internal culture. Here’s how we do it, with two recent examples.
Video content marketing gold: Your subject matter experts
In this guest post, A. Lee Judge of Content Monsta provides tips and tricks on how to produce high-quality business videos using your own subject matter experts.
5 Lessons marketers can learn from Shark Week
From getting the word out early to amping up the drama factor in your promotions, there are a lot of marketing tips and tricks you can learn from Shark Week. Here are some of our favorites.
How to incorporate personas into your digital marketing strategy
In this guest post, Tim Mayer, head of commercial and digital at Everyone Active, provides tips and tricks on how to leverage various tools to define your target audience and drive your overall digital marketing strategy.
Think:Learn:Do—A three-phase framework for your employee training videos
In this guest post, Jill Schiefelbein provides tips and tricks on how to use the Think:Learn:Do framework to create valuable and engaging employee training videos.
Planning, shooting, and editing cross-platform marketing videos: Strategies for your next brand campaign
In this guest post, Amy DeLouise provides six tips on how to produce effective cross-platform marketing videos.
How to write a video script
Use this step-by-step process, plus our video script template, to write your most engaging video scripts ever.