Zencoder's Posts

Hello Node Knockout devs! If you're doing anything with audio or video in your application, Zencoder is here to make things easier.

Today, we're excited to announce that The AOL On Network, the portal that houses all of AOL's video offerings in a central location, has selected Brightcove's Zencoder cloud-based encoding service to drive transcoding for the network's 15 video content channels.

Last week saw the end of a 16 day conference tour in Europe where we attended 3 conferences and a trade show in 4 different countries. The last two conferences we presented at were NordicAPIs, a conference all about APIs in Stockholm, Sweden, and the other was WebExpo, a general web development conference in Prague, Czech Republic.

Just before IBC 2013 we announced an exciting partnership with EVS to power their C-Cast service.  C-Cast allows live event broadcasters to instantly deliver complementary content to viewers on web and mobile devices during live events.  The service is used by major content providers, such as Canal+ in Spain (for La Liga). The technical implementation (some of which is detailed below) takes advantage of years of innovation in broadcast technology from EVS, and the industry-leading speed, scale and reliability that only Brightcove's Zencoder cloud-based transcoding service can provide. But no matter how nifty the technical details, the solution has to solve a real problem or create a new business opportunity.

When it comes to embedding video content on the web, the <video> tag in HTML5 is the bee's knees. It allows for native video playback in all modern browsers (including mobile!), which means a majority of viewers won't need a plugin like Flash. We covered this same topic back in 2010, but a lot has changed since then in terms of both browsers and devices. Although HTML5 and the video element have come a long way since 2010, a lot of the same tough choices for publishers remain. There's still no silver bullet of a codec that all browsers support, and improving mobile devices mean different levels of video support. In this post we'll go over what outputs are best for the web, mobile device support, and touch on bitrate recommendations. Ultimately the best outputs for you depend on your needs, but here's a basic guide for getting started using HTML5 video.

This is an exciting month of international events for Brightcove! We'll be starting things off in Amsterdam before heading to Stockholm and ending in Prague. If you're going to be attending any of the conferences below or happen to be nearby, we'd love to meet you!

Creating the right encoding renditions to reach today's array of connected devices is challenging.