How Zencoder became the largest cloud transcoding service on the market
Last month, Zencoder encoded over 2 million videos. We're pretty sure this makes us the largest cloud transcoding service on the market. Some interesting facts: Our transcoding volume is more than 1% of YouTube's volume. We're doing a few percent, in fact. We think that's pretty cool. Over the last 12 months, we've grown by 15x. Since our launch 18 months ago, we've grown by more than 20% month-over-month. Based on public information, we believe we're the largest cloud-based encoding service around. By about 2x. Before we get ahead of ourselves, we're still small, all things considered. We're operating in a competitive, quickly changing industry. In other words, we're still at the beginning of the marathon. But now that we've been operating for 18 months, it's interesting to stop and reflect on what has contributed to our growth, for better or for worse. Looking back, here are the three things that most contributed to our success.