Sophie Rayers's Posts

The nature of online shopping is being redefined as consumers increasingly seek out richer, more engaging user experiences. And it's far from a bad thing; offering these types of experiences means retailers have a compelling way to grow and strengthen their customer relationships online.

Are brands headed in the right direction when it comes to mobile? The latest research from the Internet Advertising Bureau (IAB) would suggest so, having revealed that more than half of the top 100 UK brands now offer a mobile-optimised website – a dramatic rise on the 37 percent mobile adoption rate of six months ago.